Astou opened AS’FALL in Lausanne Switzerland in 2009. The original philosophy was to propose another Fashion state of mind and this spirit is still alive. Her own creations and independent fashion designers collections were the main articles to see in her a unique retail boutique. Her passion and dedication have made of AS’FALL a respected reference for the fashion designer scene. Her passion for travelling, the discovery of new possibilities, and bringing AS’FALL everywhere with her is by no doubt her unique touch. New countries, new way of life, different culture, Astou knows how to listen to any woman. AS’FALL is a timeless and young Brand, for every woman all around the world. AS’FALL is also a Personal Image Advisor - www.astoufashionadviser.com
“We were all born unique so let’s embrace what makes us different”
ABOUT THE CAPSULE COLLECTION
AS’FALL capsule collections are made of timeless unique pieces ideal to complement any wardrobe and to enlight it with a special soul. Years of travel and multi cultural life enriched the inspiration of these collections. AS’FALL capsule collections are always limited edition. All pieces are handmade using only noble materials. Fabrics are woven, dyed, or open worked by hand.
MY VALUES
Ethics
-
When we talk about ethical fashion at AS’FALL, we are definitely talking about the social aspect of it, the Human being with a capital H.
-
There are no intermediaries between us and our people.
-
Working directly with them is the best way to have the highest handmade quality on limited edition by paying directly and fairly the men and women who actually do the work.
-
We do not see any other way to drive our business.
-
10 years later, AS’FALL is still working with dozens of small structures and craftsmen, in Singapore, Indonesia and Senegal. A challenge that we take up every day for you, our dear customers.
Human being
-
Since the early days of AS’FALL in 2009 in Switzerland, it is in our DNA that we shall work with men and women who share the same values, passions and respect of the human being. We have been working with small family businesses and communities who are rich of a long craftmanship experience inherited since generations. Some of them are specialized in embroidery, beading, dyeing or weaving...
Limited edition
-
We have decided since 2009 to produce very small quantities of each design,
-
We often work with almost unique pieces.
-
We don't produce fabrics, we use the huge stock of this fashion world that already exists.
-
We work with timeless pieces, making our own dyes, embroidery, beading, weaving, etc...
-
We follow the color trends, but we don't follow the frenzy of the fashion seasons.
