IN 2009 AS'FALL was born, the first ethical brand created by French-Senegalese Astou. The boutique was located on Rue Centrale in Lausanne.

With a passion for travel and a thirst for learning about other cultures, Astou then set up the brand in Miami, then in Singapore, where the boutique has been located in the heart of Singapore's trendiest district, Haji Lane, at number 28, for the past 7 years.

we only use surplus fabrics available for our collections, we make ultra-limited collections and we work directly with our seamstresses and artisans.

Since the early days of AS'FALL in 2009, it is in our DNA that we shall work with men and women who share the same values, passions and respect of the human being. We have been working with small family businesses and communities which are rich of a long craftmanship experience inherited since generations. Some of them are specialized in embroidery, beading, dyeing or weaving...